About us

Straps Of Sweden was founded in 2022 by Noah Isgren, beginning as a passion project creating a logo and reselling designer clothing from well-known brands. Later, Noah ran a student company (UF) and designed and sold handmade bracelets from the autumn of 2024 to the spring of 2025. During this time, 50% of all product sales were donated to the Swedish Childhood Cancer Fund, reflecting a commitment to giving back.

Building on this journey, Straps Of Sweden officially launched as a company focused on high-quality, carefully crafted design products. Our mission is to combine style, quality, and authenticity, delivering pieces that are not only beautiful but also made with passion and care.